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Monthly Archives: March 2014
Would buying a piece of canvass make you Picasso? Probably not … Where is the art and genius of painting? Think of your social media and other external communication channels as canvas for your business. What paints the pictures … Continue reading
Looking for a low hanging fruit for your business? Go no further than your current customers and pool of prospects. Are you maximizing their potential?
The shortest distance from point A to point B is a straight line. Why does this make a difference for your business?
Where is my opportunity to differentiate? How can I open doors the competition isn’t even thinking about? The answers are in problem finding.
Would cultivating relationships help in your business? The answer is yes unless you are selling a product that goes off the shelf. How do you do that well without diluting focus from what matters today?
Think of your total market as a combination of different segments. Each of these segments has its own “personality.” This post is a continuation of our thoughts from the previous blog post in this series – “Create and Capture … Continue reading
How do I customize my offering to attract and win more customers? Customers today complete, on average, 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier. … Continue reading
How well does your marketing budget add up? How do you decide which products or services to prioritize? It’s a lot easier when you use real data to design your strategy.