Topicsadvanced architectural stone architectural design for lighting blog business analysis business leads case study competitive analysis Content Strategy CRM Customer Relationships Management Data Focus data interpretation Design Sustainability digital marketing email marketing Find Problems innovations interpret data Lead Generation lighting design marketing is measuring marketing strategy Market Niches Market Research market segments market share online research prospects engagement relationships Sales Strategy sales tracking Search Engine optimization search engine research search engine results page SEO SERP share of shelf social media social media strategy sustainability Trends Analysis Web Analytics web analyttics website web strategy
Monthly Archives: March 2014
Would buying a piece of canvass make you Picasso? Probably not … Where is the art and genius of painting? Think of your social media and other external communication channels as canvas for your business. What paints the pictures … Continue reading
Looking for a low hanging fruit for your business? Go no further than your current customers and pool of prospects. Are you maximizing their potential?
The shortest distance from point A to point B is a straight line. Why does this make a difference for your business?
Where is my opportunity to differentiate? How can I open doors the competition isn’t even thinking about? The answers are in problem finding.
Would cultivating relationships help in your business? The answer is yes unless you are selling a product that goes off the shelf. How do you do that well without diluting focus from what matters today?
Think of your total market as a combination of different segments. Each of these segments has its own “personality.” This post is a continuation of our thoughts from the previous blog post in this series – “Create and Capture … Continue reading
How do I customize my offering to attract and win more customers? Customers today complete, on average, 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier. … Continue reading
How well does your marketing budget add up? How do you decide which products or services to prioritize? It’s a lot easier when you use real data to design your strategy.