Tag Archives: Sales Strategy

Marketing is Measuring: Part I – Email Marketing Case Study

Email marketing can be a powerful tool to cultivate relationships with prospects.   Keys to success with it: Quality educational content Right messaging to connect with prospects Feedback loop to measure, learn and refine over time.  

Posted in Data Analytics, Marketing, Strategy Execution | Tagged , , , , , | Leave a comment

Customer Relationship Managment (CRM) – Four Keys for Success

A Customer Relationships Management (CRM) system can play a pivotal role in answering a number of questions – How do you manage your prospects database? How do you cultivate confidence and credibility with them? How do you track and understand … Continue reading

Posted in Business Insights, Competitive Analysis, Data Analytics, Industry, Strategy Execution | Tagged , , , , , | 2 Comments