Monthly Archives: January 2019

Marketing is Measuring: Part III – Focus on Specific Market Segments

You are looking to grow market penetration for a specific product. How well is it working? You want to develop content that would engage your prospects effectively? How do you discover potential changes that can bring optimum bang for the … Continue reading

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Marketing is Measuring: Part II – Leads Generation, Cultivation

For a manufacturer or services company focused on specialized technology and processes in the architecture and construction industry, there is potential to attract customers nationwide, or even internationally. How do you realize that potential?

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Marketing is Measuring: Part I – Email Marketing Case Study

Email marketing can be a powerful tool to cultivate relationships with prospects.   Keys to success with it: Quality educational content Right messaging to connect with prospects Feedback loop to measure, learn and refine over time.  

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