The content is the currency of communication in the realm of the digital world.
The 3SG partners underpin the content strategy by capturing detailed information on several aspects:
- The core identity of the company and team
- The product(s) and service(s) value proposition – where and how you create value for the customers
- The system and process to fulfill customer deliverables (products, services, projects management)
- Competitive analysis – list of competitors, SWOT analysis for each, insights about their marketing and sales strategy (SWOT = Strength Weakness Opportunity Threat)
- Ongoing support requirements to serve current customers
- Frequently asked questions from customers
- Opportunity to educate customers, prospects, and other potential target audiences
- Graphics design and aesthetic appeal that would reinforce and resonate with the brand identity
The 3SG team focuses on a holistic content strategy that can help pull in the right prospects, generate leads, cultivate relationships, supports sales, answer questions, cut down support costs, etc.
- Website content
- Projects case studies, customer success stories, white papers, blog posts
- Products support information, product catalogs (digital and print)
- Continuing education seminars and webinars, lunch-and-learn presentations
- Advertising messaging, online and offline ad designs
- Sales presentations
- Email marketing campaigns, social media postings & campaigns
Content generation is both an art and science. It requires a clear understanding of what a business has to offer, benchmarking what competitors do, understanding pain points with customers, and explaining how a company helps them. The 3SG partners combine that with industry knowledge and research, strategy development, technology tools, empathy, and emotional intelligence to resonate with the target audience.