- Intelligent Sales Strategy: Part I of IV – EFFICIENCY using Tableau
- Marketing is Measuring: Part III – Focus on Specific Market Segments
- Marketing is Measuring: Part II – Leads Generation, Cultivation
- Marketing is Measuring: Part I – Email Marketing Case Study
- 3SG Case Study: Advanced Architectural Stone
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Category Archives: Competitive Analysis
We here at 3SG have a fun, productive work relationship with Advanced Architectural Stone (AAS). We started with a mission to answer two questions: Where are the opportunities for the company to grow? How to pursue those opportunities? The … Continue reading
The shortest distance from point A to point B is a straight line. Why does this make a difference for your business?
How do I customize my offering to attract and win more customers? Customers today complete, on average, 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier. … Continue reading
How well does your marketing budget add up? How do you decide which products or services to prioritize? It’s a lot easier when you use real data to design your strategy.
Diagnose before prescribe. This old saying is equally true and valid when it comes to realizing your full potential for growth and market share. How do you diagnose accurately? The answer is – ask the right questions. This whitepaper … Continue reading
Healthy blood circulation makes life more fun, energetic and full of vitality. This is as true for your business life as it is for your physical health. What is blood to a business? I always think the blood of any … Continue reading
A Customer Relationships Management (CRM) system can play a pivotal role in answering a number of questions – How do you manage your prospects database? How do you cultivate confidence and credibility with them? How do you track and understand … Continue reading
John Wannamaker had interesting quote, “Half of my marketing isn’t working. I just don’t know which half.” Fortunately, marketing has evolved since then. The technology and tools have put so much power now in the hands of marketers. The key … Continue reading
Have the right positioning and marketing content. And then use that to strengthen your relationships. Email marketing, networking using social media channels, your 24/7 online presence can make it easier for you. Save your time, cut down your cost and maximize your resources. Continue reading