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Category Archives: Data Analytics

Intelligent Sales Strategy: Part I of IV – EFFICIENCY using Tableau

When sales process is clearly defined, and tools are in place to measure and also visualize & interpret data for insights into sales strategy, it can bring a number of benefits. This blog post describes first of the four advantages … Continue reading

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Marketing is Measuring: Part III – Focus on Specific Market Segments

You are looking to grow market penetration for a specific product. How well is it working? You want to develop content that would engage your prospects effectively? How do you discover potential changes that can bring optimum bang for the … Continue reading

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Marketing is Measuring: Part I – Email Marketing Case Study

Email marketing can be a powerful tool to cultivate relationships with prospects.   Keys to success with it: Quality educational content Right messaging to connect with prospects Feedback loop to measure, learn and refine over time.  

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3SG Case Study: Advanced Architectural Stone

We here at 3SG have a fun, productive work relationship with Advanced Architectural Stone (AAS). We started with a mission to answer two questions: Where are the opportunities for the company to grow? How to pursue those opportunities?   The … Continue reading

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Expand Your Reach – Part IV – Use Your Website

Think of your total market as a combination of different segments. Each of these segments has its own “personality.”   This post is a continuation of our thoughts from the previous blog post in this series – “Create and Capture … Continue reading

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How do I realize my potential – Five Questions

Diagnose before prescribe.   This old saying is equally true and valid when it comes to realizing your full potential for growth and market share. How do you diagnose accurately? The answer is – ask the right questions. This whitepaper … Continue reading

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WISE Series Part I – Business outcomes and website – What is a WIN for me?

The role of the website and online presence has evolved… The key question that you always want to start with is…   WHAT IS A WIN FOR ME?  

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Customer Relationship Managment (CRM) – Four Keys for Success

A Customer Relationships Management (CRM) system can play a pivotal role in answering a number of questions – How do you manage your prospects database? How do you cultivate confidence and credibility with them? How do you track and understand … Continue reading

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Web Analytics – Is My Marketing Working?

John Wannamaker had interesting quote, “Half of my marketing isn’t working. I just don’t know which half.” Fortunately, marketing has evolved since then. The technology and tools have put so much power now in the hands of marketers. The key … Continue reading

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Capture Market Niches – Paradigm for Leads Generation

Have the right positioning and marketing content. And then use that to strengthen your relationships. Email marketing, networking using social media channels, your 24/7 online presence can make it easier for you. Save your time, cut down your cost and maximize your resources. Continue reading

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  • Get Go-To-Market plan with focus that achieve results
  • Integrate technology in the business strategy
  • Capture market share
  • Increase sales, expand your reach
  • Measure and improve effectiveness of the business strategy using real data