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Artificial Intelligence for Business Development

How critical is it to get in front of the right decision-makers? How can you get introductions and references? How…

Technology, Data Analytics for Customer Acquisition

Synopsis My quick summary of the article -  technology and data analysis tools can help you: Maximize focus on…

LinkedIn for Business Development

Synopsis My quick recap of this article: LinkedIn can be an asset to discover quality prospects and get introductions.…

Intelligent Sales Strategy: Part I of III – PRODUCTIVITY using Tableau

This blog post describes the first of the three advantages I will develop in this blog post series - PRODUCTIVITY.…

Marketing is Measuring: Part III – Focus on Specific Market Segments

You are looking to grow market penetration for a specific product. How well is it working? Do you want to…

Marketing is Measuring: Part II – Leads Generation, Cultivation

For a manufacturer or services company focused on specialized technology and processes in the architecture and construction industry, there is…

Marketing is Measuring: Part I – Email Marketing Case Study

Email marketing can be a powerful tool to cultivate relationships with prospects.   Keys to success with it: Quality educational…

3SG Case Study: Advanced Architectural Stone

We here at 3SG have a fun, productive work relationship with Advanced Architectural Stone (AAS). We started with a mission…

Canvas of Social Media – Be Picasso of Your Business

Would buying a piece of canvass make you Picasso? Probably not ...   Where is the art and genius of…

Expand Your Reach – Part V – Value on the Table?

  Looking for a low hanging fruit for your business?     Go no further than your current customers and…

Straight Line for Business

The shortest distance from point A to point B is a straight line. Why does this make a difference for…

Business Development 101: Discover Right Problems

  Where is my opportunity to differentiate?   How can I open doors the competition isn’t even thinking about?  …

Email Marketing and Social Media – Fuel Your Relationships

Would cultivating relationships help in your business? The answer is yes unless you are selling a product that goes off…

Expand Your Reach – Part IV – Use Your Website

Think of your total market as a combination of different segments. Each of these segments has its own “personality.”  …

Expand Your Reach – Part III – Target Market Niches

How do I customize my offering to attract and win more customers? Customers today complete, on average, 60% of a…

Expand Your Reach – Part II – Where is my Target Market?

  How well does your marketing budget add up?   How do you decide which products or services to prioritize?…

Expand Your Reach: Part I – Who is eating my Pie?

How useful would it be to discover what you don’t know about your target markets and competition?  Start with these…

DRiVE – Have Fun, Innovate and Be Sustainable

I recently read Daniel Pink’s book, DRiVE. The most compelling idea for me was what Daniel called Type I Behavior:…

Lighting Design – An Art and Science

Lighting system design is both art and science. We light for people and situation; for example, good lighting design enables…

How do I realize my potential – Five Questions

Diagnose before prescribe.   This old saying is equally true and valid when it comes to realizing your full potential…