Tag Archives: Sales Strategy

Marketing is Measuring: Part I – Email Marketing Case Study

Email marketing can be a powerful tool to cultivate relationships with prospects.   Keys to success with it: Quality educational content Right messaging to connect with prospects Feedback loop to measure, learn and refine over time.  

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Customer Relationship Managment (CRM) – Four Keys for Success

A Customer Relationships Management (CRM) system can play a pivotal role in answering several questions – How do you manage your prospects database? How do you cultivate confidence and credibility with them? How do you track and understand them? How … Continue reading

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