priligy zkuenosti

Marketing is Measuring: Part II – Leads Generation, Cultivation

For a manufacturer or services company focused on specialized technology and processes in the architecture and construction industry, there is potential to attract customers nationwide or even internationally.

How do you realize that potential?

Content for Market Exposure, Leads Cultivation, Sales Support

Content Strategy for Market Exposure, Leads Cultivation, Sales Support


The image above shows the benchmarking of two simple and yet powerful goals:

  1. How many website visitors went to at least a couple of pages?
  2. How many visitors stayed on the website for at least a minute?


The image shows the results for two different groups of website visitors for one of our clients:

  1. People that landed on the website pages while searching for answers to their questions on Google. The increasing trend over the period of a couple of years led to new leads, and project opportunities from totally new market segments.
  2. People that visited website directly from their browser. Analysis of this traffic source measured the effectiveness of relationships development, cultivation of leads acquired from different channels, answering questions, and also sales support.


The search engine traction was developed organically by strategic content development and other proven search engine optimization (SEO) techniques.

As a partner in execution, 3SG developed content for the customer using 3SG’s industry knowledge and clear articulation of product value prop for prospects engagement. The content strategy evolved hand in hand with market research and competitive analysis, close collaboration with customer projects/support team, as well as the active feedback loop from sales and business development initiatives.


Questions or Comments?

About Deven

Deven is an engineer, marketer, customer experience enabler, consultant, coach, and problem solver. Deven empowers customers with digital transformation. Deven guides clients to develop and execute the business strategy, integrating his knowledge of technology, digital marketing, market research, competitive analysis, and data analytics. Deven explores and uses ideas from mindfulness, empathy, and emotional intelligence while developing content. He is a partner in execution with clients collaborating and coordinating with them actively. Deven combines an analytical approach to structure his thinking with innovative ways to develop and present ideas.
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