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Recent Posts
- Artificial Intelligence for Business Development
- Technology, Data Analytics for Customer Acquisition
- LinkedIn for Business Development
- Intelligent Sales Strategy: Part I of III – PRODUCTIVITY using Tableau
- Marketing is Measuring: Part III – Focus on Specific Market Segments
- Marketing is Measuring: Part II – Leads Generation, Cultivation
- Marketing is Measuring: Part I – Email Marketing Case Study
- 3SG Case Study: Advanced Architectural Stone
- Canvas of Social Media – Be Picasso of Your Business
- Expand Your Reach – Part V – Value on the Table?
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Category Archives: Marketing
Technology, Data Analytics for Customer Acquisition
Synopsis My quick summary of the article - technology and data analysis tools can help you: Maximize focus on the core, high-value tasks while simplifying support activities for sales, customer service, and outreach. See insights from your operations using visual … Continue reading
LinkedIn for Business Development
Synopsis My quick recap of this article: LinkedIn can be an asset to discover quality prospects and get introductions. You can use LinkedIn to capture insights about your competition and target market segments. Stay up to date with your network … Continue reading
Marketing is Measuring: Part III – Focus on Specific Market Segments
You are looking to grow market penetration for a specific product. How well is it working? Do you want to develop content that would engage your prospects effectively? How do you discover potential changes that can bring maximum bang for … Continue reading
Posted in Business Insights, Data Analytics, Marketing, Strategy Execution
Tagged leads generation, market segments
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Marketing is Measuring: Part II – Leads Generation, Cultivation
For a manufacturer or services company focused on specialized technology and processes in the architecture and construction industry, there is potential to attract customers nationwide or even internationally. How do you realize that potential?
Marketing is Measuring: Part I – Email Marketing Case Study
Email marketing can be a powerful tool to cultivate relationships with prospects. Keys to success with it: Quality educational content Right messaging to connect with prospects Feedback loop to measure, learn and refine over time.
Posted in Data Analytics, Marketing, Strategy Execution
Tagged Dashboards, email marketing, Nutshell CRM, Sales Strategy, Tableau, Web Analytics
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3SG Case Study: Advanced Architectural Stone
We here at 3SG have a fun, productive work relationship with Advanced Architectural Stone (AAS). We started with a mission to answer two questions: Where are the opportunities for the company to grow? How to pursue those opportunities? The … Continue reading
Canvas of Social Media – Be Picasso of Your Business
Would buying a piece of canvass make you Picasso? Probably not … Where is the art and genius of painting? Think of your social media and other external communication channels as canvas for your business. What paints the pictures … Continue reading
Posted in Communication, Marketing, Strategy Execution
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Expand Your Reach – Part V – Value on the Table?
Looking for a low hanging fruit for your business? Go no further than your current customers and pool of prospects. Are you maximizing their potential?
Posted in Business Insights, Marketing, Strategy Execution
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Straight Line for Business
The shortest distance from point A to point B is a straight line. Why does this make a difference for your business?
Business Development 101: Discover Right Problems
Where is my opportunity to differentiate? How can I open doors the competition isn’t even thinking about? The answers are in problem finding.
Posted in Business Insights, Marketing, Strategy Execution
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Email Marketing and Social Media – Fuel Your Relationships
Would cultivating relationships help in your business? The answer is yes unless you are selling a product that goes off the shelf. How do you do that well without diluting focus from what matters today?
Posted in Communication, Marketing, Strategy Execution
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Expand Your Reach – Part IV – Use Your Website
Think of your total market as a combination of different segments. Each of these segments has its own “personality.” This post is a continuation of our thoughts from the previous blog post in this series – “Create and Capture … Continue reading
Posted in Data Analytics, Marketing, Strategy Execution
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Expand Your Reach – Part III – Target Market Niches
How do I customize my offering to attract and win more customers? Customers today complete, on average, 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier. … Continue reading
Expand Your Reach – Part II – Where is my Target Market?
How well does your marketing budget add up? How do you decide which products or services to prioritize? It’s a lot easier when you use real data to design your strategy.
How do I realize my potential – Five Questions
Diagnose before prescribe. This old saying is equally true and valid when it comes to realizing your full potential for growth and market share. How do you diagnose accurately? The answer is – ask the right questions. This whitepaper … Continue reading
Leads – The Blood of a Business
Healthy blood circulation makes life more fun, energetic and full of vitality. This is as true for your business life as it is for your physical health. What is blood to a business? I always think the blood of any … Continue reading
WISE Series Part I – Business outcomes and website – What is a WIN for me?
The role of the website and online presence has evolved… The key question that you always want to start with is… WHAT IS A WIN FOR ME?
Posted in Data Analytics, Marketing
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