priligy zkuenosti

Marketing is Measuring: Part III – Focus on Specific Market Segments

You are looking to grow market penetration for a specific product. How well is it working?

Do you want to develop content that would engage your prospects effectively? How do you discover potential changes that can bring maximum bang for the buck?

Landing Pages - Focus on Specific Market Opportunities

Landing Pages – Focus on Specific Market Opportunities

 

The above image shows the measurement of the effectiveness of different pages on the website of one of our customers. Numbers indicate year over year improvement in the engagement for several pages on the site. That is, how well do prospects engage when they start on specific landing pages on the website. We benchmarked a couple of goals in the above dashboard:

  1. Number of users that visited more than two pages during a session
  2. Number of people that stayed on the website at least for one minute

 

3SG PROCESS:

The 3SG partners quantified the market opportunity from the initial market research and strategy report.

3SG suggested a holistic approach to developing content on the website with these critical objectives:

  • Develop search engine rankings
  • Answer questions from potential clients about using the specific product
  • Support sales team members
  • Establish a competitive advantage to generate leads and capture market share

The content evolved using web analytics, feedback from sales team members, as well as performance benchmarking of specific email marketing campaigns.

 

While the image above shows the effectiveness of website pages, the number and range of project inquiries also increased in the comparable proportion.

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About Deven

Deven is an engineer, marketer, customer experience enabler, consultant, coach, and problem solver. Deven empowers customers with digital transformation. Deven guides clients to develop and execute the business strategy, integrating his knowledge of technology, digital marketing, market research, competitive analysis, and data analytics. Deven explores and uses ideas from mindfulness, empathy, and emotional intelligence while developing content. He is a partner in execution with clients collaborating and coordinating with them actively. Deven combines an analytical approach to structure his thinking with innovative ways to develop and present ideas.
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