Author Archives: Deven

About Deven

Deven enjoys fueling product strategy and market positioning. He combines competitive analysis, Go-To-Market strategy using real data based analysis, and understanding of target customers. Deven is a firm believer in using data for understanding market personas. Deven specializes in web analytics that helps with discovering customer behavior, benchmarking different business channels and insights for business development.

Marketing is Measuring: Part III – Focus on Specific Market Segments

You are looking to grow market penetration for a specific product. How well is it working? You want to develop content that would engage your prospects effectively? How do you discover potential changes that can bring optimum bang for the … Continue reading

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Marketing is Measuring: Part II – Leads Generation, Cultivation

For a manufacturer or services company focused on specialized technology and processes in the architecture and construction industry, there is potential to attract customers nationwide, or even internationally. How do you realize that potential?

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Marketing is Measuring: Part I – Email Marketing Case Study

Email marketing can be a powerful tool to cultivate relationships with prospects.   Keys to success with it: Quality educational content Right messaging to connect with prospects Feedback loop to measure, learn and refine over time.  

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Canvas of Social Media – Be Picasso of Your Business

Would buying a piece of canvass make you Picasso? Probably not …   Where is the art and genius of painting? Think of your social media and other external communication channels as canvas for your business. What paints the pictures … Continue reading

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Expand Your Reach – Part V – Value on the Table?

  Looking for a low hanging fruit for your business?     Go no further than your current customers and pool of prospects. Are you maximizing their potential?  

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Straight Line for Business

The shortest distance from point A to point B is a straight line. Why does this make a difference for your business?

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Business Development 101: Discover Right Problems

  Where is my opportunity to differentiate?   How can I open doors the competition isn’t even thinking about?   The answers are in problem finding.

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Email Marketing and Social Media – Fuel Your Relationships

Would cultivating relationships help in your business? The answer is yes unless you are selling a product that goes off the shelf. How do you do that well without diluting focus from what matters today?  

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Expand Your Reach – Part IV – Use Your Website

Think of your total market as a combination of different segments. Each of these segments has its own “personality.”   This post is a continuation of our thoughts from the previous blog post in this series – “Create and Capture … Continue reading

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Expand Your Reach – Part III – Target Market Niches

How do I customize my offering to attract and win more customers? Customers today complete, on average, 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier. … Continue reading

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Expand Your Reach – Part II – Where is my Target Market?

  How well does your marketing budget add up?   How do you decide which products or services to prioritize?   It’s a lot easier when you use real data to design your strategy.  

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Expand Your Reach: Part I – Who is eating my Pie?

How useful would it be to discover what you don’t know about your target markets and competition?  Start with these four questions – What do you think is the demand and potential market size for your business? What do you … Continue reading

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DRiVE – Have Fun, Innovate and Be Sustainable

I recently read Daniel Pink’s book, DRiVE. The most compelling idea for me was what Daniel called Type I Behavior: “Type I Behavior is geared more by the intrinsic desires than the extrinsic ones. It concerns itself less with the … Continue reading

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WISE Series Part I – Business outcomes and website – What is a WIN for me?

The role of the website and online presence has evolved… The key question that you always want to start with is…   WHAT IS A WIN FOR ME?  

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Web Analytics – Is My Marketing Working?

John Wannamaker had interesting quote, “Half of my marketing isn’t working. I just don’t know which half.” Fortunately, marketing has evolved since then. The technology and tools have put so much power now in the hands of marketers. The key … Continue reading

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Capture Market Niches – Paradigm for Leads Generation

Have the right positioning and marketing content. And then use that to strengthen your relationships. Email marketing, networking using social media channels, your 24/7 online presence can make it easier for you. Save your time, cut down your cost and maximize your resources. Continue reading

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