- Artificial Intelligence for Business Development
- Technology, Data Analytics for Customer Acquisition
- LinkedIn for Business Development
- Intelligent Sales Strategy: Part I of III – PRODUCTIVITY using Tableau
- Marketing is Measuring: Part III – Focus on Specific Market Segments
- Marketing is Measuring: Part II – Leads Generation, Cultivation
- Marketing is Measuring: Part I – Email Marketing Case Study
- 3SG Case Study: Advanced Architectural Stone
- Canvas of Social Media – Be Picasso of Your Business
- Expand Your Reach – Part V – Value on the Table?
Topicsarchitectural design for lighting business leads case study competitive analysis Content Strategy CRM Customer Relationships Management Data Focus data interpretation Design Sustainability digital marketing email marketing Find Problems innovations interpret data Lead Generation leads generation lighting design marketing is measuring marketing strategy Market Niches Market Research market segments market share Nutshell CRM online research prospects engagement relationships Sales Strategy sales tracking Search Engine optimization search engine research search engine results page SEO SERP share of shelf social media social media strategy sustainability Tableau Trends Analysis Web Analytics web analyttics website web strategy
Author Archives: Deven
How critical is it to get in front of the right decision-makers? How can you get introductions and references? How much time do you have to spend even before starting a conversation with them? The AI (artificial intelligence) can help … Continue reading
Synopsis My quick summary of the article - technology and data analysis tools can help you: Maximize focus on the core, high-value tasks while simplifying support activities for sales, customer service, and outreach. See insights from your operations using visual … Continue reading
You are looking to grow market penetration for a specific product. How well is it working? Do you want to develop content that would engage your prospects effectively? How do you discover potential changes that can bring maximum bang for … Continue reading
For a manufacturer or services company focused on specialized technology and processes in the architecture and construction industry, there is potential to attract customers nationwide or even internationally. How do you realize that potential?
Email marketing can be a powerful tool to cultivate relationships with prospects. Keys to success with it: Quality educational content Right messaging to connect with prospects Feedback loop to measure, learn and refine over time.
Would buying a piece of canvass make you Picasso? Probably not … Where is the art and genius of painting? Think of your social media and other external communication channels as canvas for your business. What paints the pictures … Continue reading
Looking for a low hanging fruit for your business? Go no further than your current customers and pool of prospects. Are you maximizing their potential?
The shortest distance from point A to point B is a straight line. Why does this make a difference for your business?
Where is my opportunity to differentiate? How can I open doors the competition isn’t even thinking about? The answers are in problem finding.
Would cultivating relationships help in your business? The answer is yes unless you are selling a product that goes off the shelf. How do you do that well without diluting focus from what matters today?
Think of your total market as a combination of different segments. Each of these segments has its own “personality.” This post is a continuation of our thoughts from the previous blog post in this series – “Create and Capture … Continue reading
How do I customize my offering to attract and win more customers? Customers today complete, on average, 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier. … Continue reading
How well does your marketing budget add up? How do you decide which products or services to prioritize? It’s a lot easier when you use real data to design your strategy.
I recently read Daniel Pink’s book, DRiVE. The most compelling idea for me was what Daniel called Type I Behavior: “Type I Behavior is geared more by the intrinsic desires than the extrinsic ones. It concerns itself less with the … Continue reading
The role of the website and online presence has evolved… The key question that you always want to start with is… WHAT IS A WIN FOR ME?
John Wannamaker had interesting quote, “Half of my marketing isn’t working. I just don’t know which half.” Fortunately, marketing has evolved since then. The technology and tools have put so much power now in the hands of marketers. The key … Continue reading
Have the right positioning and marketing content. And then use that to strengthen your relationships. Email marketing, networking using social media channels, your 24/7 online presence can make it easier for you. Save your time, cut down your cost and maximize your resources. Continue reading