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Category Archives: Business Insights

Intelligent Sales Strategy: Part I of IV – EFFICIENCY using Tableau

When a sales process is clearly defined, and tools are in place to measure and also visualize & interpret data for insights into sales strategy, it can make a huge difference to effectiveness of the sales strategy. This blog post … Continue reading

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Marketing is Measuring: Part III – Focus on Specific Market Segments

You are looking to grow market penetration for a specific product. How well is it working? You want to develop content that would engage your prospects effectively? How do you discover potential changes that can bring optimum bang for the … Continue reading

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3SG Case Study: Advanced Architectural Stone

We here at 3SG have a fun, productive work relationship with Advanced Architectural Stone (AAS). We started with a mission to answer two questions: Where are the opportunities for the company to grow? How to pursue those opportunities?   The … Continue reading

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Expand Your Reach – Part V – Value on the Table?

  Looking for a low hanging fruit for your business?     Go no further than your current customers and pool of prospects. Are you maximizing their potential?  

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Straight Line for Business

The shortest distance from point A to point B is a straight line. Why does this make a difference for your business?

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Business Development 101: Discover Right Problems

  Where is my opportunity to differentiate?   How can I open doors the competition isn’t even thinking about?   The answers are in problem finding.

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Expand Your Reach – Part II – Where is my Target Market?

  How well does your marketing budget add up?   How do you decide which products or services to prioritize?   It’s a lot easier when you use real data to design your strategy.  

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Expand Your Reach: Part I – Who is eating my Pie?

How useful would it be to discover what you don’t know about your target markets and competition?  Start with these four questions – What do you think is the demand and potential market size for your business? What do you … Continue reading

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DRiVE – Have Fun, Innovate and Be Sustainable

I recently read Daniel Pink’s book, DRiVE. The most compelling idea for me was what Daniel called Type I Behavior: “Type I Behavior is geared more by the intrinsic desires than the extrinsic ones. It concerns itself less with the … Continue reading

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How do I realize my potential – Five Questions

Diagnose before prescribe.   This old saying is equally true and valid when it comes to realizing your full potential for growth and market share. How do you diagnose accurately? The answer is – ask the right questions. This whitepaper … Continue reading

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Leads – The Blood of a Business

Healthy blood circulation makes life more fun, energetic and full of vitality. This is as true for your business life as it is for your physical health. What is blood to a business? I always think the blood of any … Continue reading

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Customer Relationship Managment (CRM) – Four Keys for Success

A Customer Relationships Management (CRM) system can play a pivotal role in answering a number of questions – How do you manage your prospects database? How do you cultivate confidence and credibility with them? How do you track and understand … Continue reading

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Web Analytics – Is My Marketing Working?

John Wannamaker had interesting quote, “Half of my marketing isn’t working. I just don’t know which half.” Fortunately, marketing has evolved since then. The technology and tools have put so much power now in the hands of marketers. The key … Continue reading

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Capture Market Niches – Paradigm for Leads Generation

Have the right positioning and marketing content. And then use that to strengthen your relationships. Email marketing, networking using social media channels, your 24/7 online presence can make it easier for you. Save your time, cut down your cost and maximize your resources. Continue reading

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  • Get Go-To-Market plan with focus that achieve results
  • Integrate technology in the business strategy
  • Capture market share
  • Increase sales, expand your reach
  • Measure and improve effectiveness of the business strategy using real data