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Would buying a piece of canvass make you Picasso? Probably not ... Where is the art and genius of…
Looking for a low hanging fruit for your business? Go no further than your current customers and…
The shortest distance from point A to point B is a straight line. Why does this make a difference for…
Where is my opportunity to differentiate? How can I open doors the competition isn’t even thinking about? …
Would cultivating relationships help in your business? The answer is yes unless you are selling a product that goes off…
Think of your total market as a combination of different segments. Each of these segments has its own “personality.” …
How well does your marketing budget add up? How do you decide which products or services to prioritize?…
I recently read Daniel Pink’s book, DRiVE. The most compelling idea for me was what Daniel called Type I Behavior:…
Lighting system design is both art and science. We light for people and situation; for example, good lighting design enables…
Diagnose before prescribe. This old saying is equally true and valid when it comes to realizing your full potential…