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Looking for a low hanging fruit for your business? Go no further than your current customers and…
The shortest distance from point A to point B is a straight line. Why does this make a difference for…
Where is my opportunity to differentiate? How can I open doors the competition isn’t even thinking about? …
Would cultivating relationships help in your business? The answer is yes unless you are selling a product that goes off…
Think of your total market as a combination of different segments. Each of these segments has its own “personality.” …
How do I customize my offering to attract and win more customers? Customers today complete, on average, 60% of a…
How well does your marketing budget add up? How do you decide which products or services to prioritize?…
How useful would it be to discover what you don’t know about your target markets and competition? Start with these…
I recently read Daniel Pink’s book, DRiVE. The most compelling idea for me was what Daniel called Type I Behavior:…
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