3SG Case Study: Advanced Architectural Stone

We here at 3SG have a fun, productive work relationship with Advanced Architectural Stone (AAS).

We started with a mission to answer two questions:

  1. Where are the opportunities for the company to grow?
  2. How to pursue those opportunities?


The 3SG team learned the business operations of AAS and combined that information with its knowledge of the architecture, construction and manufacturing industries.


Canvas of Social Media – Be Picasso of Your Business

Social Media - Be Picasso of your business
Would buying a piece of canvass make you Picasso?

Probably not …


Where is the art and genius of painting?

Think of your social media and other external communication channels as canvas for your business.

What paints the pictures of your offering, relationships and credibility on this canvas?




Expand Your Reach – Part V – Value on the Table?


Looking for a low hanging fruit for your business?


3SG Consulting - Expand Reach of Your Business - Low Hanging Fruit


Go no further than your current customers and pool of prospects.

Are you maximizing their potential?



Straight Line for Business

The shortest distance from point A to point B is a straight line.

3SG Consulting - Straight Line - Connect to Your Prospects Directly

Why does this make a difference for your business?


Business Development 101: Discover Right Problems

3SG Consulting - Business Development 101 - Expand Your Reach using problem finding


Where is my opportunity to differentiate?


How can I open doors the competition isn’t even thinking about?


The answers are in problem finding.


Email Marketing and Social Media – Fuel Your Relationships

3SG Consulting - Cultivate business relationships using Email and Social Media

Would cultivating relationships help in your business?

The answer is yes unless you are selling a product that goes off the shelf.

How do you do that well without diluting focus from what matters today?



Expand Your Reach – Part IV – Use Your Website

Market Segments

Think of your total market as a combination of different segments. Each of these segments has its own “personality.”


This post is a continuation of our thoughts from the previous blog post in this series – “Create and Capture Niches.”



Expand Your Reach – Part III – Target Market Niches

How do I customize my offering to attract and win more customers?

3SG Blog Series - Expand Your Reach - See, Capture Market Niches
Customers today complete, on average, 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier. With so much information at their finger tips, they are frequently more selective.

What does this mean for your business?


Expand Your Reach – Part II – Where is my Target Market?

Research, competitive analysis to identify marketing opportunities?


How well does your marketing budget add up?


How do you decide which products or services to prioritize?


It’s a lot easier when you use real data to design your strategy.



Expand Your Reach: Part I – Who is eating my Pie?

Small Business Market PenetrationHow useful would it be to discover what you don’t know about your target markets and competition? 

Start with these four questions –

  1. What do you think is the demand and potential market size for your business?
  2. What do you see when you search for a product or service that you are trying to sell?
  3. What will make my pie bigger, or where can I grow my business?
  4. Who is getting the biggest share of the shelf – the “internet shelf”?



DRiVE – Have Fun, Innovate and Be Sustainable

I recently read Daniel Pink’s book, DRiVE.3SG - Three Elements for Fun, Innovations and Sustainability

The most compelling idea for me was what Daniel called Type I Behavior: “Type I Behavior is geared more by the intrinsic desires than the extrinsic ones. It concerns itself less with the external rewards to which an activity leads and more with the intrinsic satisfaction of the activity itself.”

You don’t have to lose focus on business goals of revenue targets, or profitability. It’s just that the way you motivate yourself and the team is different.

The book developed three key elements of this Type I Behavior:

  1. Autonomy
  2. Mastery and
  3. Purpose

It made me examine everything I do in life as a business partner, as a father, and as a passionate coach teaching 12-17 year olds communication and personal leadership skills.

What does Type I Behavior mean to me today’s business world? Read on.



Lighting Design – An Art and Science

Lighting system design is both art and science.

We light for people and situation; for example, good lighting design enables us to relax in one space, and to work in another.



What is important to keep in mind while integrating lighting into the overall architecture and design of a building?



How do I realize my potential – Five Questions

Diagnose before prescribe.3SG Business, Market Analysis - Diagnose Before Prescribe


This old saying is equally true and valid when it comes to realizing your full potential for growth and market share.

How do you diagnose accurately?

The answer is – ask the right questions.

This whitepaper will explain how to frame these questions, and uncover answers for them.


Leads – The Blood of a Business

Healthy blood circulation makes life more fun, energetic and full of vitality. This is as true for your business life as it is for your physical health.


What is blood to a business? I always think the blood of any business is leads. Robert Kiyosaki has said so well, “if you in business, you are in sales…period.”

How do you generate, qualify, track and cultivate leads? Is there a Crystal Ball?


WISE Series Part I – Business outcomes and website – What is a WIN for me?

The role of the website and online presence has evolved…

Website conversion architecture - how online presence fits in with the business goals

The key question that you always want to start with is…



Customer Relationship Managment (CRM) – Four Keys for Success

A Customer Relationships Management (CRM) system can play a pivotal role in answering a number of questions –

  • How do you manage your prospects database?Track your leads for success of sales strategy
  • How do you cultivate confidence and credibility with them?
  • How do you track and understand them?
  • How do you segment them and customize your follow up and communicate with them?
  • What would be the next step in converting a prospect? What are his/her needs?
  • How can I scale my sales operations and business?

What does it take to make it work successfully?


Web Analytics – Is My Marketing Working?

John Wannamaker had interesting quote, “Half of my marketing isn’t working. I just don’t know which half.”
Web analytics - measure and learn
Fortunately, marketing has evolved since then. The technology and tools have put so much power now in the hands of marketers.

The key is to use your online presence. It’s there for you 24/7. Use that to your advantage with an effective web analytics system.


Capture Market Niches – Paradigm for Leads Generation

Robert Kiyosaki has a statement that has stayed with me, “If you are running a business, you are in sales. Period…”
Identify a market niche using real data based research, have strategy to capture it.

The basics of business development are still the same –

  • Create value for customers.
  • Expand your reach to the target audience.
  • Get in front of right people and companies.
  • Cultivate relationships.
  • Provide quality service.

The internet and social media channels provide new ways to do all of this. In this post and whitepaper, we will bring up one of the ways to grow business. That is, by identifying, capturing and sustaining market niches.



  • Get Go-To-Market plan with focus that achieve results
  • Integrate technology in the business strategy
  • Capture market share
  • Increase sales, expand your reach
  • Measure and improve effectiveness of the business strategy using real data